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It was estimated that nearly $10bn was spent on display advertisement in 2016. With such heavy investment globally, it is clear that marketers still see it as an effective strategy. At $79.38 Billion Google’s ad revenue alone was nearly 10x more than total investment in the same calendar year. After nearly 25 years, display ads still represent great value for money overall.

The main goal of display advertising is to generate impressions- the number of times your audience see your ads. The more exposure you can obtain, the more likely your marketing efforts will be rewarded. Influencing an extended target audience will lead to consideration for the products and services your institution offers and greater potential for attracting customers with genuine interest.

Click through banner ad campaigns offer the opportunity to make a valuable connection with a targeted audience on the most direct level possible. Call for action messages are a useful tool in directing a targeted audience to your website. Humour and a sharing tactic are also useful tools. Here a click through banner ad can make the process of establishing a connection more emotive or personal with the aim of acquiring attention and eliciting a reaction, whilst at the same time sending out a subtle message; “come and visit our website”.

Working with a member of our team directly, or via your own media coordinators we will assist you in putting together the optimal marketing campaign across our online properties to maximise engagement with your advertisements and content.